About Us
Analytics Done Right
We're a senior-led consultancy that believes analytics should be boring infrastructure—reliable, trustworthy, and invisible until you need it.
Our Mission
Too many companies struggle with analytics that don't work. Data that doesn't match. Dashboards that nobody trusts. Teams making decisions based on gut feeling because the numbers are wrong.
We exist to fix that.
Our mission is to make analytics reliable, queryable, and decision-ready—so marketing, product, and growth teams can act with confidence instead of uncertainty.
Our Approach
Senior-Led, Outcome-Focused
We don't send junior consultants to learn on your dime. Every engagement is led by experienced practitioners who've built analytics systems at scale.
Hands-On Expertise
Our team has implemented analytics at startups, scale-ups, and enterprises. We've seen what works and what doesn't across hundreds of implementations.
Tool-Agnostic Advice
We recommend the right tool for your situation, not the one that pays us referral fees. Sometimes that's PostHog, sometimes it's something else entirely.
Knowledge Transfer
Our goal is to make ourselves unnecessary. We build systems your team can maintain and extend, with documentation and training included.
What We Believe
Clarity Over Cleverness
The best analytics systems are simple to understand. We avoid over-engineering and build straightforward solutions that actually get used.
Rigor Without Rigidity
We bring disciplined processes for data quality and governance, but we adapt to your team's culture and constraints. Standards should serve you, not the other way around.
Outcomes Over Outputs
We measure success by the decisions you make with the data, not by the volume of events collected or dashboards created. If the analytics don't change behavior, they're not working.
Honest Tradeoffs
Every tool has limitations. Every architecture has costs. We'll tell you the downsides along with the benefits, so you can make informed decisions.
What We Specialize In
Modern Analytics Stack
We focus on modern, open analytics tools that give you ownership of your data.
PostHog
Product analytics, experiments, and feature flags
ClickHouse
High-performance analytics data warehouse
Jitsu
Event collection and multi-destination routing
Databuddy
Cookieless analytics—zero cookies, zero consent banners
Matomo
Privacy-focused web analytics, GDPR compliant
Interested in Joining?
We're always looking for experienced analytics engineers and consultants who share our values. If you're passionate about building reliable data infrastructure and helping teams make better decisions, we'd love to hear from you.
Get in TouchLet's Talk Analytics
Book a free 45-minute review to discuss your analytics challenges and how we might help.